经营者要常怀戒慎恐惧、步步为营精神，经营企业。

在扩张中的市场，管理企业不是难事，而且可以轻易假设，经济情况只会越来越好。期望与事实相违，回首前尘，可以发现我们正处于三十年的经济衰退中。推算地震日期易，知道衰退难。
(It is easy to manage a business in an expanding market, and easy to suppose that economic conditions can only grow better and better. In contrast with expectations, we find, on looking back, that we have been on an economic decline for three decades. It is easy to date an earthquake, but not a decline.)
释义：一般人常作过于乐观的假设，但常事与愿违。故经营者要常怀戒慎恐惧、步步为营精神，经营企业。